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When to upgrade to shopify plus? Here are important factors to consider

Knowing when to upgrade to shopify plus is important to continue business growth: Here’s when to know you’re ready. If you’ve launched an ecommerce store on Shopify, you may be weighing the benefits of Shopify Plus. On its own, Shopify is already one of the best platforms for ecommerce, but there will come a time when you want to scale and “outgrow” the features of basic Shopify plans.

Shopify Plus is the most complete and scalable platform for ecommerce stores. It includes a variety of features that growing brands need to manage their business effectively and reach their revenue goals, but that comes at a cost. At $2,000 per month, it’s important to consider whether upgrading to Shopify Plus is worth it for your business.

What Is Shopify Plus?

Shopify Plus is Shopify’s highest plan tier. It’s used by some of the top brands in the world, such as MVMT and Allbirds.

Plenty of brands prefer Shopify Plus for its exclusive features designed to help an ecommerce store scale quickly and effectively. Store owners can customize virtually every aspect of their store to provide an omnichannel shopping experience with integrated features for mobile, desktop, and third-party integrations.

Upgrading to Shopify Plus also enhances international ecommerce, which is perfect for brands looking to expand or scale in other countries. With this feature, you can launch store variants in other countries, but everything is managed from the same dashboard.

When Should You Upgrade?

If your business is ready to scale and you’ve hit the limit for what basic Shopify plans can offer, then Shopify Plus might be the best choice for your needs. There’s a lot to consider when upgrading, however.

Shopify Plus Price

Price is an important factor in any business decision. Shopify Plus is a minimum of $2,000 per month to start, which is a big leap from $299 for the Advanced Shopify plan. For some businesses, this may be a barrier to upgrading.

If your ecommerce store makes more than $800,000 annually, Shopify Plus is revenue-based and assesses a fee of 0.25% of monthly revenue. You may also incur fees for applications, maintenance, and credit card processing.

If you already have high revenue, the features Shopify Plus offers are worth the monthly fees. If you’re not quite there yet, $2,000 is a lot of money to spend for services your business will need to grow into. Because of this, it’s recommended that ecommerce stores have an annual revenue of $1 million or greater before upgrading to Shopify Plus.

Benefits of Shopify Plus

The extra cost of Shopify Plus comes with a lot of benefits that make it worthwhile for enterprise-level businesses. Some of the benefits of Shopify Plus include:

  • International storefronts operated from one centralized dashboard, complete with individual currencies and local sales or events
  • Omnichannel marketing capabilities
  • Functionality across devices and platforms, including mobile devices, desktop devices, and third-party apps like react-native consulting and react.JS consulting
  • In-depth analytics on customers and transactions from top analytics partners
  • Workflow automation
  • A fully customizable checkout experience
  • Script Editor to run custom code
  • 24/7 support
  • Cross-channel selling
  • Lower transaction fees
  • Customization for promotions, product launches, pricing, and more

Along with all the features and capabilities, Shopify Plus offers exclusive training and support features to ensure business owners get the most from the platform. Shopify Plus Academy offers a comprehensive library of learning resources like workshops and videos that can be accessed at any time. Users also have access to Shopify Plus Experts for end-to-end support.

Shopify Plus also offers features to support high-volume sales traffic during busy periods, such as Christmas or Black Friday. This feature can support up to 10,000 transactions per minute, ensuring the site will function properly as a high volume of customers complete their purchases.

Questions to Ask Before Upgrading

Here are some things to consider before hopping on the Shopify Plus bandwagon:

Are you making over $1 million in annual revenue? If so, it’s the ideal time to switch to Shopify Plus to scale your ecommerce store.

Do you need more support for your ecommerce store? Running a business can be demanding, and while you can learn on your own, you may need expert help to reach your business goals. Upgrading to Shopify Plus gives you access to experts to guide you, as well as Shopify Plus Academy resources. You’ll also be part of the Shopify Plus Facebook community.

Are you expanding into the international market? If you’re looking to expand or grow your business in international markets, Shopify Plus offers up to nine store variants with different languages and currencies, so you can adapt your store to the appropriate market.

Are you bogged down by mundane tasks? As your company grows, you may have less time as you manage repetitive tasks like order management and shipping. Shopify Plus includes tools to automate repetitive actions to focus on more mission-critical tasks for your store.

Do you want to offer wholesale products? As discussed, Shopify Plus offers an exclusive wholesale channel that’s quick and easy to set up and integrate with your existing processes.

Do you want to customize the checkout experience? Customizable checkout is one of Shopify Plus’s most beneficial features to improve the customer experience. You can change aspects of the checkout process like shipping methods, payment options, and more.

Do you need more staff accounts? Advanced Shopify limits staff accounts to 15, which may mean you’ll outgrow the plan. If you need more staff accounts, Shopify Plus is the way to go. You’ll not only have unlimited staff accounts, but more control over what those staff members can and cannot do on your dashboard.

How to Upgrade to Shopify Plus

Making the leap to Shopify Plus can be daunting, but fortunately, the platform makes it as quick and painless as possible.

Once you upgrade, the platform ensures a full migration in 90 days (or less), and it’s free. You can transition operations without losing vital business, and Shopify handles the setup, testing, and hosting with the Launch Engineer.

Shopify Plus also provides security features and hosting, upgrades, security patches, and other helpful features. All data is transferred to Shopify Plus, including product information and sales data.

See What Shopify Plus Can Do for Your Business

Shopify Plus is Shopify’s top-tier plan for enterprise-level businesses looking to scale. Making the switch to Shopify Plus is a big decision, but if your business is pulling at least $1 million a year in sales or you’re outgrowing the features of the other Shopify plans, it may be the best choice for your needs.


Sean Richards

Sean Richards is the VP of Strategy & Partnerships for Vincit. Prior to Vincit, Richards provided business development, digital marketing strategy and partnership development at several reputable companies and marketing agencies in both California and Arizona. He holds a Bachelor’s Degree in Design Management from Arizona State University.

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